We stand apart in the Health & Wellness industry by offering a unique range of high-quality, organic food products and supplements designed to support gut health and overall well-being.

Our products are unlike anything else on the market—certified organic, lectin-free, gluten-free, grain-free, with no added sugar, fillers, or "natural flavorings." We’re the only brand offering products that meet these strict standards, setting a new benchmark for purity and excellence in the wellness space.

Our unicorn symbol embodies the rarity and uniqueness of our brand. Just like the unicorn, our products are one of a kind, crafted to help you thrive—not just through what you eat, but through how you live. Health and wellness is multidimensional—it’s about more than just fitness and food; it’s about making conscious choices that elevate your body, mind, and spirit.

We embrace cognitive health as our most valuable asset, and you’ll see this reflected in every product we offer. Each item features a brain with an arrow pointing to it and the phrase “Use it,” highlighting the importance of mental clarity, focus, and mindfulness in our overall well-being. Our products are designed to support both your physical and mental health, providing pure, effective solutions that stand out in a crowded market.

We’re here to help you live a balanced, vibrant life—where wellness goes beyond just the physical, and every part of you is  t h r i v i n g.

"Take care of your body. It's the only place you have to live."

About Our Founder

Inspired by her personal health journey and the needs of her clients, Jamie Maitland, an entrepreneur with a passion for wellness, recognized a crucial gap in the market for truly high-quality organic food products and supplements that genuinely support health. Many so-called "organic" products were loaded with inflammatory ingredients, additives, and sugars like coconut sugar, which undermined their benefits. Even seemingly pure supplements and protein powders often fell short—either packed with unnecessary ingredients or lacking flavor and effectiveness.

A turning point in Jamie's journey came when she was introduced to Dr. Steven Gundry’s work. Inspired by his teachings on lectins and their impact on health, Jamie saw an opportunity to create food products that addressed the growing need for lectin-free living, with a focus on anti-inflammatory foods and gut health support. This innovation led her to pioneer a new category in the organic food space, developing high-quality lectin-free options that truly promote digestive health and wellness.

In addition to her entrepreneurial ventures, Jamie is a seasoned expert in the wellness field. With a background as an elite group fitness instructor and the founder of @theoffice954, she is also the creator of The 21 Day Reset  and author of The 21 Day Reset Cookbook. Certified as a Cognitive Behavioral Life Coach, Holistic Nutritionist specializing in Advanced Gut Health, and an Integrative Nutrition Health Coach from the Institute for Integrative Nutrition (IIN), Jamie blends a wealth of knowledge with a genuine passion for helping others achieve their optimal health.

Her mission goes beyond creating quality products; Jamie is driven by a desire to inspire and motivate individuals to live healthier, more vibrant lives. With a clear vision and dedication to advancing holistic health, Jamie Maitland is transforming the way we think about food, supplements, and overall wellness.

“Health and Wellness is multidimensional and so much more than just fitness and food.” – Jamie Maitland